Master in Marketing, Communication and Media

MasterPostgraduateMarketing & Media

About This Programme

A two-year English-taught Master in marketing, communication and media delivered in affiliation with CELSA, awarded by Sorbonne Universite.

Course Highlights

Integrates humanities and business across marketing, communication and media.
18 months of coursework plus a six-month thesis and internship.
Delivered in affiliation with CELSA, a leading French communication school.
Degree awarded by Sorbonne Universite.

What You'll Study

A two-year English-taught Master integrating humanities and business across marketing, communication and media, with 18 months of coursework followed by a six-month thesis and internship. Delivered in affiliation with CELSA; awarded by Sorbonne Universite.

Year 1 (Master 1)

Communication Studies (COMM-525)3 credits
Interpersonal and Group Communication (COMM-526)3 credits
Public Relations and Opinion (COMM-527)3 credits
Advertising and Consumption Studies (COMM-528)4 credits
Consumer Behaviour (MKTG-700)4 credits
Strategic Planning and Consumption (MGMT-574)4 credits
Thesis Research I (RSCH-700)6 credits
Globalisation Studies: Culture and Communication (COMM-518)4 credits
Corporate Communication Strategies (RSCH-506)4 credits
Media Studies (MEDI-503)4 credits

Year 2 (Master 2)

Communication, Artificial Intelligence and Virtual Reality (COMM-509)4 credits
Business Models and the Digital Revolution in Media (MEDI-500)4 credits
Digital Marketing, Advertising and Online Reputation (MGMT-538)4 credits
Marketing Strategies in a Global Marketplace (MGMT-509)4 credits
Business Game Simulations (MGMT-529)4 credits
Thesis Research III (RSCH-502)6 credits
Master's Thesis (MKTG-538)12 credits
Internship or Professional Report (RSCH-502)12 credits

Entry Requirements

Academic: A relevant bachelor's degree (second-class honours / CGPA around 3.0).

English: IELTS Academic 6.0, TOEFL 79, or native-English study of three years; English-medium degrees are exempt.

Selective admission; small class sizes.

Careers

Leads to careers in marketing, communications, digital media, PR and brand strategy.

Accreditation & Professional Recognition

Accredited by the UAE Commission for Academic Accreditation (CAA) and the French Ministry of Higher Education (HCERES); the degree is awarded by Sorbonne Universite.

Programme Details

Award

Master (Master's degree), 120 ECTS

Start Date

September (annual intake)

Typical Offer

Relevant bachelor's (2nd class / CGPA 3.0); IELTS 6.0

Duration

2 years

Qualification

Masters

Subject Area

Marketing & Media

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 83,200/yr

Apply online at sorbonne.ae. Non-refundable application fee of AED 300. Deadline in late August (28 August 2026) for the September intake.

Enquire View Sorbonne University Abu Dhabi

Next intakes

Sep

What You'll Study

Year 1 (Master 1)

Communication Studies (COMM-525)3 credits
Interpersonal and Group Communication (COMM-526)3 credits
Public Relations and Opinion (COMM-527)3 credits
Advertising and Consumption Studies (COMM-528)4 credits
Consumer Behaviour (MKTG-700)4 credits
Strategic Planning and Consumption (MGMT-574)4 credits
Thesis Research I (RSCH-700)6 credits
Globalisation Studies: Culture and Communication (COMM-518)4 credits
Corporate Communication Strategies (RSCH-506)4 credits
Media Studies (MEDI-503)4 credits

Year 2 (Master 2)

Communication, Artificial Intelligence and Virtual Reality (COMM-509)4 credits
Business Models and the Digital Revolution in Media (MEDI-500)4 credits
Digital Marketing, Advertising and Online Reputation (MGMT-538)4 credits
Marketing Strategies in a Global Marketplace (MGMT-509)4 credits
Business Game Simulations (MGMT-529)4 credits
Thesis Research III (RSCH-502)6 credits
Master's Thesis (MKTG-538)12 credits
Internship or Professional Report (RSCH-502)12 credits