Bachelor of Business in Marketing
About This Programme
Prepares you to create and implement marketing strategies across digital and social media, marketing research, services and content marketing, consumer behaviour and strategic marketing. Eligible for Chartered Institute of Marketing (Level 4) accreditation.
Course Highlights
- Digital and social media marketing, consumer behaviour and strategic marketing
- Eligible for Chartered Institute of Marketing (CIM) Level 4 accreditation
- The same Australian degree taught at Murdoch's Perth campus
- 3 years, or fast-track in 2 years, with a free double major
What You'll Study
Taught on campus over 3 years (8 trimesters), or fast-tracked in 2 years (6 trimesters). Three intakes a year: January, May and September.
Course Core - 15 cp
- BSL165 Foundations of Business Law3 credits
- BUS123 Management in a Global Environment3 credits
- BUS124 Global Marketing3 credits
- BUS163 Introduction to Accounting3 credits
- BUS171 Foundation of Economics3 credits
Major in Marketing- 24 cp
- BUS124 Global Marketing3 credits
- BUS279 Digital and Social Media Marketing3 credits
- BUS210 Marketing Research and Analysis3 credits
- BUS225 Services Marketing3 credits
- BUS278 Content Marketing3 credits
- BUS299 Consumer Behaviour3 credits
- BUS350 Strategic Marketing3 credits
- BUS334 Business Analytics3 credits
- BUS391 Contemporary Marketing in the Digital Age3 credits
Discovery Units - 3 cp (Select one)
Discovery Units - 3 cp (Select one)
- TLC100 AI in the Workplace3 credits
- TLC200 Building Employability Skills3 credits
- COM203 Consulting and Freelancing3 credits
- TLC101 Communication Skills for Undergraduate Study3 credits
- COM101 Social Media3 credits
Entry Requirements
Careers
Account Manager or Consultant, Product or Brand Manager, Market Research Analyst, Sales and Marketing Manager, Digital Marketer.
Accreditation & Professional Recognition
Students completing the Marketing major are eligible for professional accreditation with the Chartered Institute of Marketing (CIM) at Level 4.
Professional exemptions
Programme Details
Award
Bachelor of Business (B1367) - Marketing major
Start Date
January, May & September
Typical Offer
IB 24+, A-Level 5 points, or CBSE/CISCE 70%
Duration
3 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Study Pattern
Full-time
Delivery Format
On campus
Tuition Fee
AED 59,960/yr
Total tuition AED 179,880 for the full degree (AED 59,960/yr), inclusive of VAT. Academic Merit Scholarships of 15%-40% apply automatically on entry grades.