Prepares you to create and implement marketing strategies across digital and social media, marketing research, services and content marketing, consumer behaviour and strategic marketing. Eligible for Chartered Institute of Marketing (Level 4) accreditation.
Taught on campus over 3 years (8 trimesters), or fast-tracked in 2 years (6 trimesters). Three intakes a year: January, May and September.
Choose one, e.g. AI in the Workplace or Building Employability Skills.
A double major or general electives.
Account Manager or Consultant, Product or Brand Manager, Market Research Analyst, Sales and Marketing Manager, Digital Marketer.
Students completing the Marketing major are eligible for professional accreditation with the Chartered Institute of Marketing (CIM) at Level 4.
Professional exemptions
Award
Bachelor of Business (B1367) — Marketing major
Start Date
January, May & September
Typical Offer
IB 24+, A-Level 5 points, or CBSE/CISCE 70%
Duration
3 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Study Pattern
Full-time
Delivery Format
On campus
AED 59,960/yr
Total tuition AED 179,880 for the full degree (AED 59,960/yr), inclusive of VAT. Academic Merit Scholarships of 15%-40% apply automatically on entry grades.