4-year Edinburgh Business School MA (Hons) Marketing — Scottish-system undergraduate MA. Three core programme themes: Global marketing, Digital marketing, Sustainable marketing. Year 1 (common foundation): Management in a Global Context, Critical Academic Skills, Introduction to Marketing, The Economy, Sustainable Business, Technology for Business, Becoming a Professional, Introductory Finance. Year 2 mandatory: Human Resource Management, Introduction to Business Analytics, Fundamentals of Marketing (Sep); Business Skills for the Second Machine Age, Operations Management, Consumer Behaviour (Jan). Year 3 mandatory: Global Strategic Marketing, Digital Analytics in Marketing, Responsible Marketing (Sep); Business Research Methods, Integrated Marketing Communications, Marketing in Practice (Jan); optional Project Management / Innovation Management. Year 4 mandatory: Contemporary Issues in Marketing, Marketing Dissertation 1 (Sep); Branding, Digital Marketing, Marketing Dissertation 2 (Jan). Year 4 optional: Managing Business Performance, International Entrepreneurship, Leisure Marketing, Marketing Sustainability, Marketing and Management of SMEs. Year 1 entry: A-Level CCD (or BBBB AS); CBSE 65%; American HS 70% + SAT I 1000; Tawjihiyya 80% (Elite 75%); IB 24; BTEC L3 MMM; WAEC B2; FBISE 70%; Russian/Kazakhstan Attestat grade 5 + IELTS 6.0; French Bac 12/20 + IELTS 6.0; Lebanese Bac 80% or 13/20 + IELTS 6.0; Scottish Highers BBBB. Year 2 advanced entry (Sep only): A-Level CCC (Business/Marketing/Economics); IB 27; CBSE 75%; BTEC L3 DDD; FBISE 85%; Scottish Advance Higher BC + BBBB. IELTS 6.0 (no band below 5.5). September and January intakes. Tuition AED 76,505/year (incl. VAT) — total AED 306,020. Accreditations: CIM (Chartered Institute of Marketing) Employability Programme; UAE MoHESR; UK QAA. Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing (National Student Survey 2020). 90%+ graduate employment within six months. Faculty includes Professor Marylyn Carrigan (Responsible Marketing, global research in marketing and sustainability).
Duration
4 years
Qualification
MA (Hons)
Subject Area
Business & Finance
Study Pattern
Full time
Delivery Format
In person