Talem

Marketing MA (Hons)

MA (Hons)UndergraduateBusiness & Finance

About This Programme

4-year Edinburgh Business School MA (Hons) Marketing, Scottish-system undergraduate MA. Three core programme themes: Global marketing, Digital marketing, Sustainable marketing. Year 1 (common foundation): Management in a Global Context, Critical Academic Skills, Introduction to Marketing, The Economy, Sustainable Business, Technology for Business, Becoming a Professional, Introductory Finance. Year 2 mandatory: Human Resource Management, Introduction to Business Analytics, Fundamentals of Marketing (Sep); Business Skills for the Second Machine Age, Operations Management, Consumer Behaviour (Jan). Year 3 mandatory: Global Strategic Marketing, Digital Analytics in Marketing, Responsible Marketing (Sep); Business Research Methods, Integrated Marketing Communications, Marketing in Practice (Jan); optional Project Management / Innovation Management. Year 4 mandatory: Contemporary Issues in Marketing, Marketing Dissertation 1 (Sep); Branding, Digital Marketing, Marketing Dissertation 2 (Jan). Year 4 optional: Managing Business Performance, International Entrepreneurship, Leisure Marketing, Marketing Sustainability, Marketing and Management of SMEs. Year 1 entry: A-Level CCD (or BBBB AS); CBSE 65%; American HS 70% + SAT I 1000; Tawjihiyya 80% (Elite 75%); IB 24; BTEC L3 MMM; WAEC B2; FBISE 70%; Russian/Kazakhstan Attestat grade 5 + IELTS 6.0; French Bac 12/20 + IELTS 6.0; Lebanese Bac 80% or 13/20 + IELTS 6.0; Scottish Highers BBBB. Year 2 advanced entry (Sep only): A-Level CCC (Business/Marketing/Economics); IB 27; CBSE 75%; BTEC L3 DDD; FBISE 85%; Scottish Advance Higher BC + BBBB. IELTS 6.0 (no band below 5.5). September and January intakes. Tuition AED 76,505/year (incl. VAT), total AED 306,020. Accreditations: CIM (Chartered Institute of Marketing) Employability Programme; UAE MoHESR; UK QAA. Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing (National Student Survey 2020). 90%+ graduate employment within six months. Faculty includes Professor Marylyn Carrigan (Responsible Marketing, global research in marketing and sustainability).

What You'll Study

Year 1, September Intake - Dubai

Detailed course guide In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.

  • Management in a Global Context
  • Critical Academic Skills
  • Introduction to Marketing
  • The Economy
  • Sustainable Business
  • Technology for Business
  • Becoming a Professional
  • Introductory Finance

Year 2, September Intake - Dubai

Detailed course guide As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

  • Human Resource Management
  • Introduction to Business Analytics
  • Fundamentals of Marketing
  • Business Skills for the Second Machine Age
  • Operations Management
  • Consumer Behaviour

Year 3, September Intake - Dubai

Detailed course guide As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

  • Global Strategic Marketing
  • Digital Analytics in Marketing
  • Responsible Marketing
  • Business Research Methods
  • Integrated Marketing Communications
  • Marketing in Practice

Optional courses

  • Innovation Management
  • Project Management
  • Business Analysis and Consultancy

Year 4, September Intake - Dubai

Detailed course guide As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

  • Contemporary Issues in Marketing
  • Marketing Dissertation 1
  • Branding
  • Digital Marketing
  • Marketing Dissertation 2

Optional courses

  • Managing Business Performance
  • Entrepreneurship, Growth and Development
  • Leisure Marketing
  • Marketing and Management of SMEs

Year 1, January Intake - Dubai

Detailed course guide In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.

  • Sustainable Business
  • Becoming a Professional
  • Technology for Business
  • Introductory Finance
  • Management in a Global Context
  • Introduction to Marketing
  • The Economy
  • Critical Academic Skills

Year 2, January Intake - Dubai

Detailed course guide As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

  • Human Resource Management
  • Fundamentals of Marketing
  • Introduction to Business Analytics
  • Business Skills for the Second Machine Age
  • Operations Management
  • Consumer Behaviour

Year 3, January Intake - Dubai

Detailed course guide As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

  • Digital Analytics in Marketing
  • Global Strategic Marketing
  • Responsible Marketing
  • Integrated Marketing Communications
  • Marketing in Practice
  • Business Research Methods

Optional courses

  • Project Management
  • Innovation Management
  • Business Analysis and Consultancy

Year 4, January Intake - Dubai

Detailed course guide As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

  • Contemporary Issues in Marketing
  • Marketing Dissertation 1
  • Digital Marketing
  • Branding
  • Marketing Dissertation 2

Optional courses

  • Leisure Marketing
  • Entrepreneurship, Growth and Development
  • Managing Business Performance
  • Marketing and Management of SMEs

Entry Requirements

Academic: Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects. Students who are eligible to be admitted directly into second year can choose to join the first year, where available. Similarly, students who are eligible to be admitted into the Advanced DEP programme can choose to join the DEP programme instead. GCE A-Level - CCD (or BBBB at AS Level) CBSE/Other Indian Boards – 65% American High School Diploma/SABIS - 70% + SAT I – 1000 (500 English + 500 Math) Tawjihiyya - 80% or Elite/Advance - 75% International Baccalaureate Diploma Programme - 24 points (3 HL and 3 SL) BTEC Level 3 Ext Diploma - MMM African WAEC/NECO/WASSCE - B2 FBISE or grade 12 equivalent - 70% Russian/Kazakhstan (Attestat) - Grades of 5 in every subject + IELTS 6.0 French Baccalaureate - 12/20 + IELTS 6.0 Lebanese Baccalaureate - 80% or 13/20 + IELTS 6.0 Scottish Higher - Minimum of BBBB in Scottish Highers in relevant subjects To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements. Year 2: Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects. Students who are eligible to be admitted directly into second year can choose to join the first year, where available. Similarly, students who are eligible to be admitted into the Advanced DEP programme can choose to join the DEP programme instead. September Intake Only GCE A-Level – CCC, including mandatory subjects Business/Marketing/Economics International Baccalaureate Diploma Programme - 27 points (3 H, including mandatory subjects Business/Marketing/Economics, and 3 SL) CBSE/Other Indian Boards - 75%, including mandatory subjects Business/Marketing/Economics American High School Diploma/SABIS - 70%, including mandatory subjects Business/Marketing/Economics+ 3 AP at grade 4 or Minimum 3 SAT Subjects (SAT II) 500 each, including mandatory subjects Business/Marketing/Economics BTEC Level 3 Ext Diploma - DDD, including mandatory subjects Business/Marketing/Economics FBISE or grade 12 equivalent – 85%, including mandatory subjects - Business/Marketing/Economics Scottish Advance Higher - Minimum of BC in Scottish Advance Highers, including mandatory subjects Business/Marketing/Economics + Minimum of BBBB in Scottish Highers in relevant subjects, including mandatory subjects Business/Marketing/Economics Mandatory Subjects -Business/Marketing/Economics To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements.

Accreditation & Professional Recognition

This programme is accredited by the Ministry of Higher Education and Scientific Research in the UAE and the Quality Assurance Agency (QAA) in the United Kingdom. CIM The Chartered Institute of Marketing ( CIM ) is the world’s leading professional body for marketing - setting industry standards, and enhancing the skills of marketing practitioners. Heriot Watt University marketing degrees are CIM accredited which gives students a clear pathway to earning a recognised professional qualification beyond their academic studies. CIM qualifications are highly valued by employers across industries, and much of their content is reflected within our marketing degrees. This alignment ensures that your learning is industry ready and equips you with a strong competitive advantage when you graduate. Through this accreditation, our students benefit from: A curriculum mapped to CIM’s professional standards Exemptions towards CIM’s professional qualifications Enhanced employability through access to CIM resources and networks

Programme Details

Award

MA

Start Date

September, January

Duration

4 years

Qualification

MA (Hons)

Subject Area

Business & Finance

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 76,505/yr

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