One-year MSc International Business Management with Marketing — marketing-specialist pathway. Mandatory modules: Competitive Strategy, International Business Context, Marketing, Research Philosophy and Practice, International Marketing, Business Economics, Dissertation. Optional: Management Consultancy, Contemporary Consumer Behaviour, Leadership, Operations Management, Organisational Behaviour, Financial Analysis, Digital Marketing Analytics, Branding and Communications, Quality Management, Network Analysis for Business, Project Management, Sustainable Project Management. Marketing-specific modules: International Marketing (mandatory), Digital Marketing Analytics, Branding and Communications. Targets graduates with little or no prior business or management background. Evening classes accommodate working professionals. Entry: a good Honours degree (first or second class) or equivalent overseas qualification. Non-graduates with compensating qualifications/experience may enter PG Diploma with MSc transfer. IELTS 6.0 (no band below 5.5, writing 6.0 minimum). September, January, and May intakes (January intake part-time only). Full-time 12 months; part-time 24 months. Tuition AED 99,528/year full-time (incl. VAT) or AED 49,764/year part-time. Accreditations: UAE MoHESR; UK Royal Charter. 90%+ graduates in graduate-level jobs or further study within six months. Inter-campus transfer available via Go Global.
Duration
1 year
Qualification
MSc
Subject Area
Business & Finance
Study Pattern
Full time / Part time
Delivery Format
In person