One-year MSc combining foundational marketing knowledge with specialised digital marketing expertise. Evening classes accommodate working professionals. Mandatory modules (Sem 1): Digital Customer Experience, Digital Marketing Strategy, Branding and Communications. Mandatory (Sem 2): Research Philosophy and Practice, Digital Marketing Analytics, Social Media Marketing. Mandatory (Sem 3): Applied Digital Marketing Dissertation. Optional (choose 3): Management Consultancy, Contemporary Consumer Behaviour, International Strategic Marketing, Strategic Project Management, Sustainable Marketing, Creativity and Entrepreneurship, Psychology for Marketing, Project Management, Databases and Information Systems, e-Commerce Technology. Industry-recognised certifications available (e.g., Google Analytics for Beginners). Entry: a good Honours degree (first or second class) or non-UK equivalent in a related subject; applicants with relevant education + work experience also considered. IELTS 6.0 (no band below 5.5, writing 6.0 minimum). September and January intakes. Tuition AED 99,528/year full-time (incl. VAT) or AED 49,764/year part-time. Accreditations: CIM (Chartered Institute of Marketing) Employability Programme — prepares students for industry with focus on employability skills; UAE MoHESR; UK QAA. 90%+ graduates in graduate-level jobs or further study within six months. Programme Leadership: Dubai Director Dr. Ross Curran; Global Director Dr. Andreea Oniga. Inter-campus transfer available via Go Global.
Duration
1 year
Qualification
MSc
Subject Area
Business & Finance
Study Pattern
Full time / Part time
Delivery Format
In person