BSBA Major in Digital Marketing Management
About This Programme
The Digital Marketing Management major develops the skills to promote products and services across digital and social channels, grounded in consumer behaviour and marketing strategy. Students apply the classroom material through internships, hands-on projects and simulations.
Course Highlights
- 121 credit hours over four years in the AACSB-accredited School of Business
- Two internships built into the degree, in the junior and senior years
- Five named major courses plus three major electives on top of the business core
- Fall, Spring and optional Summer entry
What You'll Study
AURAK publishes this as a sample study plan; the actual sequence a student follows depends on placement, transfer credit and course availability. Where AURAK's own plan totals fewer credit hours than the degree's published credit count, the published count is authoritative.
Freshman Year
- ENGL 101 - Composition3 credits
- ECON 103 - Principles of Microeconomics3 credits
- ITEC 103 - Fundamentals of Information Technology3 credits
- STAT 100 - Introductory Probability and Statistics3 credits
- UNIV 100 - University First-Year Transition1 credit
- MEST 100 - Introduction to Islam in World Culture3 credits
- ECON 104 - Principles of Macroeconomics3 credits
- UNIV 200 - Innovation, Entrepreneurship and Sustainability3 credits
- PHIL 100 - Critical Thinking and Reasoning3 credits
- UAES 200 - Survey of United Arab Emirates Studies3 credits
Arabic requirement - students take one of the following:
- ARAB 101 - Arabic Language and Culture for Non-Native Learners I3 credits
- ARAB 110 - Arabic Language and Culture for Native Arabic Speakers I3 credits
Sophomore Year
- GEN ED - Natural Science Course3 credits
- ACCT 204 - Principles of Financial Accounting3 credits
- MKTG 301 - Principles of Marketing3 credits
- BUSN 301 - Business Communication3 credits
- OPMT 311 - Methods and Models of Management Science3 credits
- ACCT 205 - Principles of Managerial Accounting3 credits
- MGMT 301 - Principles of Management3 credits
- BUAN 301 - Analytics for Decision Making3 credits
- FNAN 300 - Principles of Business Finance3 credits
- MIST 301 - Introduction to Business Information Systems3 credits
Junior Year
- BUSN 304 - Business Law3 credits
- BUSN 312 - Public Policy and Business Ethics3 credits
- BUSN 306 - International Business3 credits
- MAJOR - Program Major 13 credits
- MAJOR - Program Major 23 credits
- BUSN 307 - Research Methodology3 credits
- MAJOR - Program Major 33 credits
- MAJOR - Program Major 43 credits
- Major Elective 13 credits
- Business Elective 13 credits
- MKTG 390 - Internship in Marketing3 credits
Senior Year
- BUSN 498 - Strategic Management3 credits
- MGMT 401 - Organizational Behavior3 credits
- MAJOR - Program Major 53 credits
- Major Elective 23 credits
- MKTG 444 - Marketing Project-Based Internship3 credits
- Major Elective 33 credits
- Business Elective 23 credits
- Business Elective 33 credits
- Free Elective3 credits
Entry Requirements
Applications are made online. AURAK's admissions application deadline for Fall 2026 is 30 August 2026 and for Spring 2027 is 3 January 2027.
Careers
AURAK lists advertising executive, chief marketing officer, digital marketing manager, marketing manager, creative director, content marketing specialist, marketing executive and product marketing manager as destinations for this major.
Accreditation & Professional Recognition
Accredited by the Commission for Academic Accreditation of the UAE Ministry of Higher Education and Scientific Research. AURAK's School of Business is an accredited member of AACSB International. AURAK is also institutionally accredited by SACSCOC (US) and QAA (UK).
Programme Details
Award
BSBA Major in Digital Marketing Management
Start Date
Fall (August/September) and Spring (January), with an optional Summer (June) start
Typical Offer
UAE curriculum Elite Track 70%, Advanced (Scientific) 70% or General (Literary) 70%. AURAK recognises other curricula and converts grades to the equivalent. No additional testing is required for business majors.
Duration
4 years
Qualification
BSBA
Subject Area
Business & Finance
Tuition Fee
AED 60,260/yr
Applications are made online through AURAK. Fees shown exclude the separate non-tuition charges: an AED 400 application fee (AED 500 for graduate programmes), an AED 4,000 seat reservation fee credited against first-semester tuition, and per-semester technology, service and medical fees.